Home > How To Use Classified Ads To Generate Traffic

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How To Use Classified Ads To Generate Traffic
By : Steven Fu

Classified Ads is one of the most, if not the most understated marketing tool. This is, in part, because it is one of the harder marketing methods to use. Simply because, the space allocated to write a sales pitch is very limited.

So, how do you market effectively using Classified ads?

Firstly, you must look for the right viable places to advertise. Many have commented that using free sites do not work. Free sites can work if you know what criteria to look for. For example, if you want to generate traffic from sites that allow you to post free classifieds, you must post in sites that receive traffic themselves. One example of such a site is http://www.craigslist.com. It is completely free as long as you post your classified ads in the proper section.

Another good free classified ads resource is http://classifieds.yahoo.com. As long as it's on topic, you can post a classified ad for whatever you want.

The next thing you need to do is construct a catchy headline or first line that uses psychological triggers. Your goal here is to draw as many clicks as possible, so use words like, "free", "cheap", "revealed", "proven" and "shocking" to draw attention to your ad.

Now that you have drawn attention to your ad, the following step is to close the deal by providing a reason for the viewer to click through.

You can do this by stating a quantifiable benefit in the second line of the classified ad and then nail it at the third line with a crucial feature.